Putting Purpose Into Practice:
The Economics of Mutuality
The culmination of 15 years of research with Oxford Saïd Business School, real-world applications with Mars Incorporated and a dozen other companies, this book showcases a groundbreaking methodology, the Economics of Mutuality, and 14 compelling case studies.
It demonstrates how the Economics of Mutuality model drives superior economic performance, resilience, and meaningful social and environmental impact.
Published by Oxford University Press in 2021, this book was quickly recognized as a major contribution to the field of Impact Economics
中国中译出版社
As China approaches its rise as the world’s largest economy, it holds a historic opportunity to leapfrog the outdated neoliberal model of profit maximization and take the lead in shaping a new, responsible market economy—one that creates value by solving, rather than causing, social and environmental challenges.
This vision is captured in the Oxford University Press book “Putting Purpose Into Practice: The Economics of Mutuality,” now available in Chinese with the China Translation & Publishing House (中国中译出版社), with a foreword by Professor David Daokui Li of Tsinghua University (Beijing)
The approach redefines profit, positions impact as a core driver of value creation, and offers a practical pathway to advance China’s Common Prosperity agenda—rooted in mutual value creation with Chinese characteristics.
Completing Capitalism:Heal Business to Heal the World
For decades, business leaders have primarily focused on maximizing shareholder profits—a mindset that contributed to the ongoing social and environmental crises we face today.
While Thomas Piketty’s “Capital in the Twenty-First Century” exposed key flaws in financial capitalism, “Completing Capitalism” offers a tested and practical alternative.
This insightful book presents a path to more holistic model of capitalism—one that delivers strong financial performance by integrating human, social, and natural capital alongside financial capital. Drawing on real-world business pilots, it shows how this approach can create lasting value for both business and society.
互惠资本主义
In November 2018, the Chinese translation of “Completing Capitalism” was released by CITIC Press Group,
Videos and Podcasts
- A quiet warning to the church and societyOn January 13, 2017—my 50th birthday—through a series of providential and unexpected turns, I received an unexpected present. I was invited to meet Pope Francis to discuss a subject close to his heart: The Economy of the Poor. Today, on the day of his transitus, as some believers call it, I find myself remembering that… Read more: A quiet warning to the church and society
- My Story (long version)I was born in Paris in the late 1960s into a lively family shaped more by books, values, spirited discussions, and care for the community than by ambition or wealth. My mother, a brilliant mathematician and a descendant of the French astrophysicist François Croze, chose to become a schoolteacher and went on to teach thirty… Read more: My Story (long version)
- Economics of Mutuality honored in ChinaIn November 2022, just a few months before I stepped down from leading the Economics of Mutuality platform to found ONE Society, I was grateful to see Economics of Mutuality recognized twice at the prestigious For Good Awards—an event that reached over 7.6 million viewers. Business for Good Top 10 Companies AwardThe Township Entrepreneur Last Mile Project, a program led by Mars Wrigley China based… Read more: Economics of Mutuality honored in China
- Hello !Today, March 21st, 2025—the first day of spring—I’m launching my website with this very first post. I’m excited to create this platform—a space to share, exchange, learn, and engage. “Truth begins with two people,” said German philosopher Karl Jaspers.Let’s take that as a call to action—for all who care about truth enough to seek it… Read more: Hello !
